Phulkari: The Heart of Punjab Woven Into Fashion

Phulkari, meaning "flower work," is more than just embroidery; it’s the soul of Punjab’s vibrant culture. From adorning shawls for special occasions to being passed down as heirlooms, phulkari holds a deep-rooted significance in Punjabi traditions. But how can this rich heritage find a place in modern fashion? Enter Nanaki.

Phulkari’s origins date back centuries, symbolizing love, blessings, and the spirit of community. Traditionally hand-embroidered by women in rural Punjab, this intricate craft was once a reflection of life’s milestones. Today, Nanaki reimagines phulkari, bringing this art form into the contemporary wardrobe.

Nanaki’s designs honor the authenticity of phulkari while infusing it into modern apparel. Shirts with delicate elbow embroidery, for instance, allow wearers to carry the charm of tradition effortlessly. Each piece tells a story, blending timeless artistry with premium craftsmanship.

Phulkari is no longer just a symbol of Punjab’s past—it’s a statement of its future. With Nanaki, this heritage becomes a part of your daily life, ensuring that the legacy of phulkari continues to flourish for generations to come.